William Cloud believed in the American dream of home ownership. He worked to make buying a home easy for people in his community.
He wanted to make buying a house easy, even if it would be the second or third house that a person would own.
To make sure the houses he was helping people buy were up to snuff, he’d buy them first and do some work on them. He’d then sell them – or, using the government’s language – he’d “flip” them to the people he was helping to become real estate investors.